CAPITAL CAMPAIGN MATERIALS. Transforming Lives, Transforming Business
Building on the University of Oregon’s capital campaign theme, “Transforming Lives,” the Lundquist College of Business’ theme, “Transforming Lives, Transforming Business,” captured the transformation students undergo during their college years—exploring new learning opportunities and experiences until they are ready to go out and shape the future of business.
The visual element of the butterfly was used throughout the campaign materials, including the case statement, a special issue of the college’s alumni magazine and a DVD.
In a time of transition to a new dean of the College, these materials had an additional focus of highlighting the dean’s plan for delivering specialized education to the students. To this end, the campaign materials communicated the College’s bold vision for the future and how donor investments would contribute to this vision.
The support and feedback from donors was very positive.
“[The Capital Campaign Materials] are positively the most classy, tasteful, inviting direct mail missive we have ever received. Congratulations!”
- James C. Luckey & Ann Phetteplace Luckey, 1950
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