10: MONEY TALKS… BUT WHO’S LISTENING: Promote your own school, not the competition. Make sure you spend your precious money on materials that separate you from the other guys.
9: SET GOALS: Work with key players to make sure your goals are positive, targeted and realistic.
8: STAY TRUE TO YOUR GOALS: Review every stage of a project through development. Is it still on message, and will the approach be effective in reaching the established goals?
7: BE AN EXPERT: Review statistics yearly from annual projects. Analyze the performance of your most recent efforts. Determine what you did differently and compare the results to the previous year’s work.
6: CREATIVITY COUNTS: Find a media mix to help you achieve the project goals (web/print/
e-communications). Be sure they are seamlessly integrated.
5: LISTEN TO YOUR AUDIENCE: Include a tracking vehicle (reply card or envelope with a tracking number on it, or send your audience to a tracking webpage that is only advertised through this publication.)
4: WHO CARES: Tell your audience who you are, and why they should care about you. Use language they can relate to. Your copy must tell them how you can help them. It’s not about you; it’s about them.
3: MAKE FRIENDS: Form a connection with your audience with every piece you produce.
2: BE PICTURE PERFECT: Effective visuals enhance your key message. We all know that pictures are worth a thousand words—use them to tell your story!
1: DARE TO BE DIFFERENT: Take some chances, but be true to your school.
If you would like help implementing these tips, give us a call at 541-912-0897 or contact us online.